Business Goals Set The Mark For Future Success

smart business goals help predict the futureYou can see into the future of your business by reviewing your goals.  If your goals are “bad”, they are not created with the principle associated with SMART Goals. Here is an example of a bad goal:

Increase ranking and traffic to my website

  • Bad goals are hard to measure. How much increase in ranking and/or traffic will make this goal a success?
  • Bad goals are not time sensitive. What is the dead line? When do I check to see if I meant the goal?
  • Bad goals make it difficult to focus your efforts. Should I be more concerned about traffic or ranking?

The future of the above goal is failure. No real focus is achieved and outcome is not measurable. You’ll find your team and yourself  waffling on the way to reach the goal.

Although I refer to goals as bad vs good, we really want to make all our goals SMART. How could we make this goal SMART?


Let’s look at the objective of the goal. It seems to me you want to increase sales by increasing ranking and therefore traffic to your site for the purpose of increasing sales. A better goal:

Increase sales

Next, let’s ask what is the mark I’m reaching for with this goal? How about a 15% increase in sales. Let’s make it even better by providing a time frame. 15% increase in sales by February 28, 2015.

Lastly, what product or service is the objective of the goal? Let’s say it’s our running shoes product line. The goal is now SMART:

15% increase in sales of running shoes by February 28, 2015

This goal is now very focused and allows you and your team to clearly see what is expected to be accomplished within a specific time. You can check your progress periodically to determine if you are on track. You can set milestones and brainstorm in a more effective way.

Here a short video on the subject of SMART Goal setting.


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