Motivate Your Fan Base
Creating a call to action using Facebook business page is easy. Knowing which action you want your fans to take is a bit more complex.
Each action requires a website address. This is the place for your fans will land after clicking the call to action button. You need to know address you want to send your fans. Once at the website address, your fans can complete the call to action task.
Facebook has provided a way to highlight a task. The next step your fans should take after landing on your Facebook page. It is up to you to set-up the task.
Choose your call to action
The seven call to action buttons available for pages are:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
Choosing which action to use depends on two things. Your social media business goal and the action your business is prepared to take now.
A typical business goal on social media is to build a fan base, increase brand awareness and make more sales. No matter the goal – bottom line is to make more money.
In order to meet your goal, consider which action is right for your business.
The book now button is used by the entertainment industry and businesses like beauty salons, spas and hotels.
They have implemented a way to accept payments, arrange seating and make appointments.
Consider how you will make online booking possible for your business before using this button.
The contact us action is used by business across the board. Businesses with sales people on staff to answer calls tend to use this button.
Businesses with products new to the market place often train staff to overcome objections. To explain the uses of new products over the phone, via email or chat.
Consider how you want your fans to contact your business before using this button.
Does your business have an application for your fans to download and use on their smart phones? Perhaps an app to help existing customers use your product?
Car insurance companies often have apps to help customers file a claim. Take photos with your phone and submit them instantly while still at the scene of the accident.
You must have an app ready for download to use this action.
The fastest growing, most extensive use of apps is for game playing. Facebook created a call to action just for this type of app.
You must have a game app ready for download to use this acction.
Use the shop now action button if you have an online shop set up for business. Ecommerce is a common name for the online store.
Many merchants believe because you sale online, you have an online store.
You’ll need your store website address to use the Shop Now button.
Probably the most useful and effective call to action is the sign up button. Do you have a process in place to collect email addresses? Do you have an email marketing campaign?
If not, check out Mail Chimp. A free email marketing site to create and manage your mailing list and campaigns.
Up and coming is the use of video to influence customer behavior. Do you have a professional video about your business?
Consider making a video about your business or product before using Watch Video call to action.
Facebook’s Call to Action buttons highlight the task you’d like your fans to complete. If you don’t have a process in place to faciliate the task, consider using the contact us.
For the website address, use mailto:firstname.lastname@example.org
(where email@example.com is replaced with your email address.)
Need help with setting up a task?
- an online store
- email marketing
- creating an app for your business
We can do it! Contact NatureTeknowledgy via email at
Or call us at 1.800.671.1736
We can also be reached by snail mail at:
P O Box 910
Hope Mills, NC 28348
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