Email SPAM is not Email Marketing!
Some business attempts at email marketing is email spamming. Sending emails to groups of clients, prospects or associates without verifiable permission is spam. Let me explain why spam is spam and e-marketing is not. Here’s a little history to help us understand SPAM.
History of SPAM
In the early days of the web (Before the CAN-SPAM laws), companies would blast their marketing message to anyone and everyone with an email address. Back than the internet was new. People would look forward to receiving emails because it was new and exciting. Something out of the ordinary.
This worked out great for marketers. Businesses could promote by email blast to thousands of addresses a day for very little money. The return on that investment was great. It didn’t take long for criminals to take that success and abuse it.
- Online stores that took your payment and disappeared overnight,
- Companies overselling inventory and taking months to fill orders and
- Dozens of other scams started to appear very quickly
Responding to email flood problem
The response to this flood of criminal email activity is the CAN-SPAM Act of 2003. Since the Federal Trade Administration is responsible for protecting the American consumer, they created the Act to criminalize certain commercial emails. The Act sets rules and spells out tough penalties for violations.
Why is it called SPAM?
The term SPAM has an origin which is strange and funny. Spam is actually the product name of a canned meat produced by Hormel. It was later the subject of a Monty Python comedy sketch. The sketch portrays a dinner which serves nothing without Spam it. Plus Vikings and a song that ends only by shouting ‘shut up’.
The Response to Spam
By 1994, the problem of Spam was a major complaint of online consumers and policing the internet was the challenge of the Email Service Providers. They wanted to keep their clients happy and Spam was on the rise.
Service providers like Hotmail and AOL were flooded with complaints regarding ‘junk mail’. They started creating ‘junk filters’ so that unwanted emails wouldn’t make it to your inbox. They gave the consumer the power to flag emails as junk. Providers would use information from junk emails, such as subject and sender, to ‘block’ similar messages from reaching your inbox.
Another industry is born out of this need to filter junk mail. Blacklist monitoring services.
Blacklist Monitoring Service
Basically, these companies search out questionable email marketing practices. Create a list of email servers they believe are involved with Spamming.
Emails are blocked and filtered even before making it’s way to your email box. If it makes it to your door, many are filtered because of subject line into a junk folder.
All the junk mail in your inbox are the cream of the crop. They have avoided blocks, blacklists and filters.
There is a lot more to know about SPAM and how to make sure your emails rise to the top. The best approach for my business is to avoid all the pitfalls by getting help to deliver our message in a professional and legitimate way.
Use an Email Marketing Service to create your list, nourish it and build it up strong and true. Avoid Spamming and help your business to thrive.
Read more about Email Marketing Service, signup for a free-forever plan at MailChimp. They have all the tools to collect emails, verify compliance, send your messages securely plus design advise and assistance to avoid email spamming.
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