How To Search Engine Optimize Your Web Pages

SEO NC Workshop in Fayetteville

We presented our SEO Workshop in Fayetteville, NC at the Center for Economic Empowerment & Development.

Links to SEO resources and articles will continue to be updated and improved over the next few weeks. We encourage you to review our presentation and …

Viewing our presentation is just the beginning. After you get more visitors, you’ll need to get really busy. Here’s how we see marketing your business.

  1. Attract Visitors using Search Engine Optimization
  2. Convert visitors into leads using marketing strategy
  3. Turn leads into customer using your product or service


Attracting new visitors to your web page

Getting online visitors to your business is a process. It involves creating a place on the web. Your website. Highlighting the advantages your business has over competitors. Their are many ways to advertise and promote your business online. Here are a few ways:

  • Paid Advertisements
  • Search Engine Optimization
  • Email Marketing
  • Article Writing
  • Social Media Marketing

Today we’ll focus on SEO (Search Engine Optimization) for 3 powerful reasons:

  1. No expense, zero cost
  2. Long lasting results
  3. Scalability

Many online marketing techniques can be done for little or no money but results are mostly short term. Once you stop paying, results disappear.

With SEO, results tend to remain consistent for months and even years.

SEO is scalable, you can duplicate results 10, 100 or 1000s of times. The only limit is how much time you can commit to attracting new visitors to your web page.

Converting visitors to clients

20% (on average) of visits to your site can be considered productive.  The other 8 out of 10 visitors are there to look around, kick the tires, gather additional information or robots like crawlers from search engines looking for new content. The human visitors are in a buying cycle. They may be just looking, information seekers or ready to buy. Your job is to capture their attention.

The point here is to understand that most of you’re visitors will not be ready to buy your product or service. However, it is important to have a call to action. To influence visitors to perform an action, clearly state the action to perform and provide an easy way to complete the action. Ask her to buy with a Buy Now button, invite her to receive additional information with a signup form and confirm that your site is useful and worth a return visit.

Focus your efforts on your page. This is where search engines will send your visitors. Write your content to target these visitors. Speak to their needs, fears or desires. State your purpose clearly. Tell them what the next step is in the process.

We suggest creating a newsletter or email marketing campaign as your next step. Allow visitors to submit their email address. Send periodic updates about your product. Help them with the buying process by providing useful information about your industry. You get the chance to tell them more about your business.  They get to have an authority giving them helpful advice to make an informed decision.

As you capture email addresses, you have converted a visitor to a client.

Turning Clients into Customers

The process of turning clients into customers involve hard-work and dedication. They’re literally thousands of pages on the web in your industry. Your competitors are selling the same service and/or products as you for the most part. You have to highlight your strengths, help your clients and encourage your clients to follow your recommendation.

You do this on your page and with the follow up email marketing to clients. By keeping their needs and desires upfront, you provide an avenue for referrals and recommendation. You increase the likely hood of selling your product and you gather useful information about how your product is seen by potential customers.

Helping Your Business Grow

Search engine optimization is a cost effective way to increase traffic to your webpage. SEO provides long-term results. Used with advertising and promotion, your business growth is immediate and long lasting.

Our SEO Workshop contains a comprehensive overview of how you can optimize your space on the web. SEO will get visitors to your site. Your on-page content will influence visitors to act. Which action visitors take depends on your content and target phrase. Keyword research and copyrighting are very important to your optimization.

Find out more at Keywords and Copy.

Thanks for reading! Your comments are welcomed.



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6 Responses to SEO Workshop

  1. Sal says:

    Hi! I know this is kinda off topic but I was wondering if you knew where I could get a captcha plugin for my comment form?

    I’m using the same blog platform as yours and I’m having trouble finding one?
    Thanks a lot!

    • Anthony says:

      Hi Sal,

      Sorry for the delay in responding. Here’s an article on stopping form spam.
      Captcha plugins tend to get under visitors’ skin. I know I hate them.

      Quick Overview Honeypot
      Add an input field to your form and hide it with CSS, no human can fill the field since it is hidden but bots can and will.
      Check the value of the hidden field and don’t submit form unless the field is blank.

      Sal, your using a site builder so you may have to ask them to help implement. Most builder have some sort of way to catch form spamming.

      Good luck,

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